Vital Football

Football league revenue cut under new Sky deal

Football league revenue cut under new Sky deal

Sky this week announced, at a much-reduced payout, that a new deal has been agreed with the football league to show games for another 3-years.

This is looked at, see below, more by Guru Dill from Vital Norwich who wrote this...

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Football league revenue cut under new Sky deal

The Football League have agreed a new deal to broadcast matches with Sky Sports - but it is not necessarily good news for clubs.

The new deal is worth £65m a year for three seasons, and represents a £23m per year (26%) drop from the previous contract, which expires at the end of next season.

Under the new agreement Sky will broadcast 75 npower Football League matches exclusively live, per season, plus the play-offs.

They will also have exclusive coverage of the Carling Cup, showing 15 matches per season including both legs of each semi-final and the final itself at Wembley.

The Johnstone's Paint Trophy Final and at least two games from the preceding rounds will also be broadcast exclusively by Sky Sports, who are expected to continue their current highlight shows.

In a statement on the official Football League website, Chairman Greg Clarke said:

'Sky Sports is a highly valued partner of The Football League and we are delighted to extend our relationship for a further three seasons. They are a class act and our clubs will welcome their continued support.

'This has been a challenging climate in which to negotiate television rights, given the state of the economy and the lack of competitive tension in the sports broadcasting market.

'I am confident that our clubs will take heart from seeing such a significant ongoing investment in their competitions, despite a reduced level of broadcasting income, as it provides financial certainty in uncertain times.'


A highlights package for terrestrial television is still up for grabs.

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  • Writer:Guru Dill, Vital Norwich
    Date:Tuesday April 5 2011
    Time: 6:12PM

    Comments

    0
    Sky have the 'fan base' now and the football league know it, without Sky how many more Plymouth's or even PFC would there be
    MickTait
    05/04/2011 19:22:00
    0
    Sky have killed football as we know it. the premier league is just like the scottish league, where ther are the leading lights and the also rans, the goal fodder to beat. I hate sky, i hate Talk sport, and the main line paper press, and the BBC, who patronise us with a seperate MOTD called the Football league show that shows 5-10 seconds of our games. why not have a four hour show on bbc 4 and 10 minutes of games... i know blokes who now watch Rugby..or non league..or just dont bother...personally I have had enough with it all..sick of it
    plymouth graham
    05/04/2011 19:46:00
    0
    The fewer Pompey games are shown on Sky, the better. I've had enough of lunchtime/sunday/monday evening games
    uktony
    06/04/2011 08:31:00
    0
    we just have to hope that this (is it red, white an blue) case where the landlady is challenging sky's right to have a monopoly is 100% successful. if sky cannot have a strangle hold on the game it will make it MUCH better - altho is the damage irreversable?
    pompeyrug
    06/04/2011 09:19:00
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